ADVERTISE IN THE PAGES OF GUN FACTS
(order form on page bottom)

Starting in the spring of 2013, advertisers will be able to insert display ads inside of Gun Facts. The advantages to advertising in Gun Facts include:

• Ads are persistent:  Since Gun Facts is a desk reference, your ads will appear every time readers look-up facts within the book.  Your ad will receive multiple impressions over many months with one buy.

• Ads are clickable:  Most Gun Facts readers use only the electronic edition, and display ads within can be made actionable and take readers to your web page.

• Low cost:  The cost per ad is lower than the most popular gun magazines per insertion.  Thus you get more impressions and the insertion costs less too.

• Topic targeting:  Gun Facts is divided into chapters by topic, and an ad page will face the first page of each chapter.  Thus your ad will be instantly and repeatedly visible to readers with a passion for that topic.

• Printed extra distribution:  Since readers are permitted to print and distribute complete versions of Gun Facts, your ads will be seen by an even larger audience.

• English and Spanish:  Separate English and Spanish language editions allow you to target ads in native languages to specific audiences.

Distribution:

Gun Facts is distributed from the GunFacts.info web site, but the copies downloaded are viral - they are freely passed along from person to person.  It is estimated that each major new edition (version X.0) of Gun Facts reaches over one million readers.

During the months of November and December of 2010 (relatively slow months) a minor revision of Gun Facts (version 5.1) version was downloaded over 58,000 times.

Pricing:

Per download, the price for an ad in Gun Facts is less than that for any mass distribution magazines and extremely well targeted. And due to its desk-reference use, your ads will be viewed more often than a monthly magazine that gets tossed once read.

• 	Full Page	Half Page
  English	$1,100	$625
  Spanish	$600	$335
  Per year rate

  Display ad prices for Gun Facts are sold on an annual basis - your ad will be in all downloads during a full year, regardless of if we release a new (and thus more often downloaded) version.

• Only full and half page ads are available.

• Placement by topic is on a first-come basis, so place your ad request early.

• Full pages ads receive preferential placement.  If buyers of full page ads want a specific placement, reserved half page ads will be relocated.

Geographies:

click chart for a larger version

Gun Facts has global distribution.  However, the countries into which each edition is downloaded are important given your product distribution.

The English version of Gun facts is primarily downloaded in the United States, though it has directly been downloaded into 165 different countries.

The Spanish edition is a relatively new product, and thus does not yet have the same level of penetration as the English version.  However, it has a large following in Spain and a substantial number of reader in the United States and Argentina.

Graphics:

All ads should be delivered in 2400 dpi raster image files (preferably JPG with low compression).  Ad dimensions are:

Full Page:  8" (w) x 10" (h)

Half Page:  8" (w) x 4.5" (h)

Ordering:

We are taking orders for insertions into Gun Facts version 6.0, slated for publication before May of 2011.  If you would like to advertise, complete the follow information and we will call you to finalize arrangements. Send questions to guy@GunFacts.info.

Copyright 1999-2013, Guy Smith, All Rights Reserved