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Direct Exposure to Nonsense — 2 Comments

  1. The process used by zealots goes like this:
    1. Frame a question to which you already know that answer youʻre looking for
    2. Generate a study aimed explicitly at collecting the data that will yield your known answer
    3. Analyze the cherry picked data to ensure the “right” answer
    4. Generate graphics that are visually manipulated to create the correct emotional response
    5. Use raw numbers in the report when percentages are too small
    6. Use percentages when the raw numbers are too small
    7. Donʻt heistitate to makes leaps of logic

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